Friday, October 1, 2010

Destinations Clubs vs. Private Residence Clubs

Recent developments in the vacation industry have made us pause to examine the ways in which the lines between destination clubs and private residence clubs have blurred. It is crucial that today's consumers understand the similarities and differences between the two so they can make an educated decision about their vacation home purchase. Below, we've outlined some of the basics of destination clubs and private residence clubs.

Similarities:

According to the Sherpa Report, "both offer alternatives to fully owning a luxury second home and both offer impeccably furnished, luxurious accommodations." Both also provide five-star hotel levels of service to their members and owners. (Think along the lines of concierge, travel planning, your own personal chef, ski valets, access to the world's best golf courses, luxurious spas, etc.) Both models also "require an initial upfront payment to purchase a membership or share and then both have annual dues or maintenance payments," adds The Sherpa Report. (Though we want to make it clear that "the initial upfront payment" for a private residence club is the actual purchase of a fractional share of real estate--not the cost of joining a club.)

Differences:

1. Location vs. Locations. You might consider destination clubs akin to country club membership. Destination clubs own a portfolio of luxury homes and provide access to all the properties within the club. Members in destination clubs have a variety of locations to choose from each time they go on vacation. When you become a member in a private residence club, on the other hand, you are typically buying a fractional share in one property in one location. However, some private residence clubs, like The Élan Collection, offer the opportunity to exchange your time and location with other locations within their group.

2. Equity. We covered this topic last week--and it's a big one. Typically, destination clubs are considered "non-equity" based, i.e. members are purchasing access to, or use of, a vacation home or resort property. That’s a completely different proposition from directly owning real estate. Some destination clubs have shifted to an equity model. But even with an equity-based club, a member buys into a company and the company’s management, effectively taking on the financial risk of that company. With The Élan Collection, the owners carry an individual deed in their name. It also means they can gain or lose as the real estate values move with the market.

The Élan Difference:

While we named only two main differences between destination clubs and private residence clubs, what makes The Élan Collection unique is that it is a hybrid of both vacation concepts. It combines the flexibility, exclusivity and multiple locations of a destination club with the equity potential of a private residence club. It is an alternative to destination clubs, fractional private residence clubs and full ownership vacation homes. The beauty of going Élan is that they are single private residences owned solely by the owners. Each Élan property is hand-picked for its luxurious location, spectacular amenities and excellent security, while the company takes care of all aspects of property management.

Since research has consistently shown that vacation home owners typically only use their home four to six weeks per year, they can enjoy the same realistic they would with a comparable whole-ownership residence--but at a fraction of the price. And not to mention, they can retain appreciation potential and enjoy all of the club-level services and amenities that come with a five-star resort. That's the Élan distinction.

Can you think of other differences between destination clubs and private residence clubs? Do you have questions you'd like to ask us about The Élan Collection, specifically? Please don't hesitate to leave us a comment below, ask us via @reply on Twitter (@elancollection) or email Stan Tonkin privately at stonkin@elanprc.com.

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